Oxford English for Marketing and Advertising
английский язык для маркетинга и рекламы

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Серия "Экспресс английский от Оксфорд" - Oxford Express Series - это серия коротких учебных курсов делового английского языка для специалистов определенных областей.

The Express Series is ideal for students in employment, who want to communicate better in English. These short, intensive courses can be completed in 25-30 hours, so students make progress quickly. Titles in the Express Series can be used in a variety of ways: as stand-alone courses, for self-study using the interactive MultiROM, or alongside a coursEbook such as International Express.

English for Marketing and Advertising is an ideal short course for marketing and advertising professionals who need to communicate confidently and effectively in English.
English for Marketing and Advertising is suitable for anyone who works in marketing and advertising. The course covers a range of skills and topics such as talking to clients, discussing advertising campaigns, establishing a marketing plan, and writing a press release.
The course addresses all the essential responsibilities of those working in marketing and advertising departments. Students practise relevant vocabulary and speaking skills for tasks such as telephoning, emailing, and giving presentations. The course introduces specialist vocabulary relating to branding, market research, direct marketing, and public relations.

Key Features:
- Engaging topics, motivating role-plays, and a variety of exercises provide a framework for each specialist subject
- Tip boxes in each unit include key language points, useful phrases, and strategies
- STARTER section at the beginning of each unit has warm-up and awareness-raising activities
- OUTPUT sections at the end of each unit encourage discussion and reflection
- Answers, transcripts, tests, and a glossary of footballing terms at the back of the book
- Self-study material on the interactive MultiROM includes realistic listening extracts and interactive exercises for extra practice.

All of Oxford Express Series:

• English for Meetings
• English for Presentations
• English for Negotiating
• English for Emails
• English for Socializing
• English for Telephoning
• English for Aviation
• English for Cabin Crew
• English for Logistics
• English for the Automobile Industry
• English for the Energy Industry
• English for Telecoms and Information Technology
• English for the Pharmaceutical Industry
• English for the Fashion Industry
• English for Customer Care
• English for Accounting
• English for Legal Professionals
• English for Marketing and Advertising
• English for Sales and Purchasing
• English for Human Resources
• English for Football

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